Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market?
In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective.
You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026.
This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable.
In This Episode, You'll Learn:
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What the data actually says about mental health access and private practice in Canada
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Why oversaturation is not the real problem and what is
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How client discovery has changed with Google, AI, and modern search behavior
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Why relying only on referrals is becoming less reliable and more stressful
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How independent therapists can stand out through clarity and positioning, not hustle
Ready to Stop Relying on Referrals?
If you are ready to build a steady stream of aligned, paying clients without feeling salesy, overwhelmed, or out of integrity, Accelerate Your Practice is designed to support you.
This signature program helps Canadian therapists get found by the right people, build trust through clear and grounded messaging, and create marketing systems that support consistent practice growth.
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.
