In this hopefully enlightening episode of Cannabis Man, I sit down with Dana Mason, the VP of Wholesale Marketing at Cresco Labs. We dive into the diverse world of cannabis brands under Cresco's umbrella, including Good News, FloraCal Farms, High Supply, Mindy's, and more. Dana shares her unique perspective transitioning from the alcohol industry to the cannabis sector, highlighting the marketing nuances and challenges in both. Discover the ingenious 'value-tier' system pioneered by Cresco, offering consumers top-notch products like High Supply for outstanding value and premium experiences with brands like FloraCal Farms. In our News Joint Wrap, I discuss the latest cannabis legislation updates in Illinois, along with my personal reviews of High Supply's Rainbows and Cherries popcorn flower and FloraCal Farms' Tropical Punch flavored Live Rosin gummies. And have you heard about the THC-infused seltzer waters making waves in Chicago? Tune in for a compelling blend of industry insights, product reviews, and legislative news!
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