What do psychology and roofing have in common? More than you think.
Our next guest, Lauren Morley, went from psych grad to CEO of two construction companies — and she's doing it with heart, hustle, and a plan called PRIME.
In this episode of Credit Banc's Small Business Spotlight, host Irv Cruz interviews Lauren Morley, President of R3NG and CP&M, who made the bold leap from psychology major to roofing CEO.
Lauren opens up about taking over the family business, redefining leadership in a male-dominated industry, and how her unique PRIME framework—Plan, Repair, Restore, Replace—is elevating standards in commercial roofing.
Whether you're a business owner, builder, or marketing strategist, Lauren's journey is full of hard-earned insights on growth, branding, and building a team that wins.
✅ How Lauren went from psychology to construction leadership
✅ What it's like to buy and grow a family-owned roofing company
✅ Why relationship-based marketing drives their success
✅ The PRIME approach: how it works and why it's different
✅ Big growth plans including revenue scaling and tech adoption
✅ Why team loyalty and personal development are essential
🌐 R3NG Website: https://r3ng.com
🏢 CP&M Website: https://cpandm.net/company/
🔗 Lauren's LinkedIn: https://www.linkedin.com/in/laurenrosemorley/
🏢 R3NG LinkedIn: https://www.linkedin.com/company/r3ng/
Irv Cruz is a business advisor at Credit Banc, specializing in funding solutions, business credit, and strategic growth for small businesses. Whether you need capital, better credit, or a plan to scale, he's here to help. Book a call with him today!
