In this engaging conversation, the speakers explore the journey of a multi-talented coach who has transitioned from humble beginnings to consulting with elite athletes and teams. They discuss the importance of core values, building a culture of excellence, and the challenges faced in coaching. The conversation highlights the significance of character, mentorship, and personal growth in the coaching profession, as well as the impact of education on future coaches.
Key Topics Covered:
CJ's journey from a 300 sq ft sublease to multiple high-performance training facilities
Why coaching is a servant’s role — and how CJ embodies that philosophy
The two core values driving ATS: “Always a White Belt” and “Hard Hat Mentality”
The tension between technical coaching and emotional investment
How CJ bridges the gap between academia and the real-world demands of sport
Lessons on leadership, letting go, and guiding athletes through tough decisions
The importance of coachability, mentorship, and lifelong learning
Preparing to become a girl dad — and leading by example at home and in life
⏱ Timestamps:
00:00 – Values Before Tactics
01:45 – Meet CJ Appenzeller
03:30 – Humble Beginnings in Lindenwold
05:00 – Discovering Strength & Conditioning
06:40 – Always a White Belt
08:15 – Hard Hat Mentality
10:00 – Building a Performance Culture
12:30 – The Role of a Coach as a Servant Leader
14:45 – Bridging the Gap: Coaching vs. Academia
17:00 – From Theory to Application in the Real World
18:30 – Developing In-House Talent vs. Collecting It
20:00 – Letting Athletes Go (And Watching Them Return)
22:30 – Emotional Investment in Athlete Success
23:45 – Mentoring the Next Generation of Coaches
25:00 – Becoming a Girl Dad
26:45 – Evolution Without Losing Yourself
28:00 – Closing Reflections and What's Next
