Does the word platform make you panic? You're not alone. In this encouraging and insightful roundtable episode, agents from Books & Such Literary Management—Jen Babakan, Barb Roose, Debbie Alsdorf, and Cynthia Ruchti—break down what platform really means, why it doesn't have to be overwhelming, and how to build it in a way that aligns with your calling.
Whether you're a seasoned author or just beginning your writing journey, this conversation will help you breathe a little easier—and build a platform that's meaningful, manageable, and true to who you are.
In This Episode, You'll Learn:
Why "finding your lane" is more freeing than "finding your brand"
What platform actually means (hint: it's not just a social media number)
How to discern your audience and serve them well
Simple strategies like "The Rule of 3" and giveaways to build your email list
The difference between noise and connection—and why depth matters more than reach
Key Takeaways
"If you're writing for everyone, you're serving no one."
"Your newsletter isn't a broadcast—it's a way to care for your readers like a congregation."
"Don't panic about platform. Serve in your lane, and the rest will grow from there."
Resources & Mentions:
REGISTER NOW: Books & Such Writing Intensive – September 22–24, 2025
Books mentioned: Bird by Bird by Anne Lamott, On Writing by Stephen King, Big Magic by Elizabeth Gilbert
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Quotables
"Don't try to reach everyone. Find your lane and serve your audience well."
"Your newsletter is how you pastor your readers. It's not just a tool—it's a relationship."
"You don't need a big platform to be effective—you need a clear message and consistency."
