Episode Summary:
From brats and butter burgers to engines and ice-cream scoops, Wisconsin's makers have shaped how America eats, works, and plays. In this episode, Dannelle Gay takes you on a storytelling road trip through the state's most iconic brands — Johnsonville, Sargento, Duluth Trading Company, St. Croix Rods, Milwaukee Tool, and more — revealing the grit, pride, and community that keep "Made in Wisconsin" a badge of honor.
The Dairy Dynasties: Sargento, Crave Brothers, Cedar Crest
Comfort Food Classics: Tombstone, Jack's, Johnsonville Sausage
Culver's & the Custard Culture that Conquered America
Brew City & Beyond: Miller, Pabst, Leinenkugel's, New Glarus
Built to Last: Milwaukee Tool, Kohler, Briggs & Stratton, St. Croix Rods
Work & Wear: Duluth Trading Company and LaCrosse Footwear
Main Street Mornings: Colectivo and Stone Creek Coffee
Next-Gen Makers: Farm-to-table cheese shops, craft distilleries, eco-friendly breweries
Plan your own "Made in Wisconsin" road trip with stops at brewery tours, cheese factories, outlet stores, and factory tours from Kohler Village to Leinenkugel's Lodge. Each destination tells a story of craftsmanship — and most offer samples.
Host & Producer: Dannelle Gay – The Traveling Cheesehead
Production: Andrew Gay
