From LinkedIn lurker to credible thought leader — here's how to show up online without selling your soul.
Ever feel overwhelmed by influencer culture on LinkedIn? Shelby Garlock joins Diana Alt to share how professionals can build authentic visibility and credibility online — no trending audio or performative content required.
With 15+ years in customer experience, CRM strategy, and digital marketing, Shelby breaks down how her journey from corporate to thought leader was fueled by strategy, confidence, and her Python Green Porsche (seriously). They explore:
- Her surprising transition from chemistry to marketing
- The importance of showing up in your own way on social platforms
- How to blend strategic thinking with empathy and service
- How agentic AI can boost critical thinking and eliminate busy work
- And why autocross driving is the perfect metaphor for professional focus
Whether you're a marketer, tech pro, or just trying to build a meaningful career, Shelby offers powerful insight on how to grow your visibility while staying true to who you are.
⏳ Timestamps:
00:00 Intro
02:06 Shelby’s autocross journey & recovering from fear
07:59 From chemistry major to marketing strategist
13:17 The difference between sales & marketing
15:57 What makes someone a qualified lead?
17:21 Marketing misconceptions — are ads really that creepy?
21:18 What is agentic AI and why should we care?
24:45 Eliminating busy work to make space for strategy
26:40 Strategic job searches vs. busy work masking as effort
💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com
📢 Connect with Shelby Garlock
🌐 Digital Women KC → https://www.digitalwomenkansascity.org/
🔗 LinkedIn → https://www.linkedin.com/in/shelbygarlock/
📲 Follow Shelby on Social Media:
YouTube → https://www.youtube.com/channel/UCxN4rH01IHxXeaJ_Jd-dBYg/featured
Facebook → https://www.facebook.com/digitalwomenkc/
X → https://x.com/SEMaven
Instagram → https://www.instagram.com/digitalwomenkansascity/
📲 Follow me on social media:
LinkedIn → https://www.linkedin.com/in/dianakalt
YouTube → https://www.youtube.com/@dianaalt
Facebook → https://www.facebook.com/dianakalt
TikTok → https://www.tiktok.com/@thedianaalt
Instagram → https://www.instagram.com/thedianaalt
