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🎙 Episode 12: WHY SCRIPTS KILL TRUST (AND WHAT TO DO INSTEAD)

This is a solo episode that every salesperson, coach, and leader needs to hear.

Let's be real: the quickest way to kill a sale (and your credibility) is to sound like you're reading from someone else's script. Authenticity can't be copy-pasted — and neither can trust.

In this episode, I unpack one of my core beliefs: you don't need a script to sell — you need preparation, personalization, and presence.

I share a true story from early in my career, when I thought mimicking a top performer's words would unlock success… and how it nearly tanked every deal I touched. Spoiler alert: the moment I ditched the "golden script" and started showing up as me, everything changed.

You'll learn:
✨ Why "sounding perfect" often sounds phony
✨ How to prepare without memorizing a single line
✨ The difference between having talking points and having a script
✨ Why personalization is your secret weapon in building trust and credibility

If you've ever been told "just use this script," this episode will give you permission to toss it out, trust your voice, and connect in a way that actually converts.

Because sales isn't about perfection — it's about impact.

🎧 Listen in, grab your notebook, and let's flip your next sales conversation from scripted to sincere.

 


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📥 Want a sales system that feels good and works? Let's talk.