Katie Peninger, VP of Account Service & Business Growth at Lewis Communications and VP of Membership Engagement for AMA Nashville, joins The Spark to share her journey from designer to agency leader. She reflects on bold marketing choices, mentoring, Nashville's creative evolution, and why intentionality and relationships are at the heart of strong client partnerships. Katie also highlights the power of networking, her community involvement, and how technology like AI is shaping the industry.
Timestamps:
02:00 – From graphic design to account leadership
09:16 – Insights from the Kentucky Bourbon Trail campaign
12:16 – What "bold marketing decisions" really mean
18:15 – Advice for young professionals entering agencies
24:29 – The importance of communication over Slack/email
32:01 – Nashville's growing creative community
37:17 – Exploring AI's impact on marketing
What You'll Learn:
How Katie transitioned from designer to agency leader
The meaning of bold marketing decisions behind the scenes
Why strong client partnerships depend on trust and communication
How Nashville's creative community continues to evolve
Why networking creates lasting opportunities
How AI is reshaping the future of agencies
Subscribe to The Spark and never miss an episode featuring Nashville's most inspiring creative leaders.
Learn More & Connect:
Creative Assembly: https://creativeassemblynashville.com
Connect with Katie Peninger: https://www.linkedin.com/in/katiepeninger/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner
Thanks to our Sponsor - Snapshot: https://snapshotinteractive.com
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