In this episode of The Spark, hosts welcome Nashville power duo Liza and Jay Graves, the husband-and-wife team behind StyleBlueprint and Blueprint Inc.. From a small blog launched during the 2009 recession to a thriving digital media company with millions of readers, Liza shares how a simple mission to "keep Nashville, Nashville" turned into a platform that celebrates local businesses and regional storytelling.
Together, Liza and Jay explore how to scale with purpose, balance marriage and leadership, and uphold editorial integrity in the AI era. They discuss their evolution from StyleBlueprint to Blueprint Inc., the power of community-driven marketing, and why staying rooted in local values can build national impact.
Episode Highlights:
02:03 – How StyleBlueprint started with zero subscribers and a mission to support local businesses.
07:42 – Jay's journey from data management in sports to joining Liza at StyleBlueprint.
13:34 – How curated "Top Lists" became a breakthrough for small-business clients.
17:31 – Navigating business and marriage: boundaries, trust, and shared decision-making.
25:43 – From StyleBlueprint to Blueprint Inc.—clarifying brand structure and growth strategy.
34:04 – Upholding human creativity and editorial integrity in the age of AI.
54:02 – Liza's vision for 100 women-led markets under the StyleBlueprint brand.
Learn More & Connect
Show Notes + Resources: https://creativeassembly.agency/ca-podcast/
Connect With Liza Graves: https://www.linkedin.com/in/lizagraves | https://styleblueprint.com
Connect with Jay Graves: https://www.linkedin.com/in/gravesjay/ | https://blueprint.inc
Connect With Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com
Our Sponsor - Snapshot: https://snapshotinteractive.com
