What really drives success in behavioral health — brilliant clinicians or bulletproof systems? Drew Rothermel, CEO of Defining Wellness, has led some of the most respected treatment centers in the country, and his answer might surprise you.
In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two decades — from pre-Affordable Care Act to the private equity era. He shares hard-earned lessons on building organizations that last, leading with integrity, and making strategic marketing calls when the stakes are high.
Whether you're running a program, working in the field, or planning to launch something new, Drew's perspective will challenge assumptions about what it takes to truly scale behavioral health services. You'll walk away with a clear understanding of why operational systems — not just great clinical talent — are the key to long-term impact and growth.
What You'll Learn:
Why systems, not individual stars, are the real driver of sustained recovery outcomes.
The evolution of behavioral health business models from cash pay to in-network care.
The differences — and tradeoffs — between nonprofit and for-profit structures.
How CEOs should evaluate and align marketing with organizational goals.
Practical strategies for keeping all departments aligned and focused on the mission.
If you're serious about growing and sustaining a behavioral health organization, this episode is a must-listen. Subscribe to MasterMined wherever you listen to podcasts so you never miss an industry-shaping conversation.
Learn More & Connect:
Visit Snapshot: https://www.snapshotinteractive.com/mastermined
Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/
Connect with the Guest:
Drew Rothermel:
LinkedIn | https://www.linkedin.com/in/andrew-rothermel-b-s-m-b-a-j-d-b22991a/
Company | https://definingwellness.com/
Connect with the Hosts
Mark Scrivner:
LinkedIn | https://www.linkedin.com/in/markscrivner/
Company | https://www.snapshotinteractive.com/
Organization | https://creativeassembly.agency/
Jeff Skillen:
LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/
Company | https://www.skillsetenterprises.com/
