When leads drop, is it really a marketing problem, or something deeper?
In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee unpack one of the most common (and costly) mistakes in behavioral health: misdiagnosing growth issues.
They break down how to identify "leakage" across your funnel, why data should drive every decision, and how admissions teams often struggle due to lack of training, not lack of leads. You'll also hear why there's no such thing as a "bad lead," and how the first few minutes of a call can determine everything.
If you're a behavioral health leader trying to grow census, improve conversion, or align marketing with operations, this episode is your playbook.
Key Moments:
00:00 – Listening vs. selling in admissions
02:07 – Marketing vs. admissions: diagnosing the real issue
03:18 – Why data (not assumptions) drives better decisions
04:42 – "Leakage" across multiple stages of the funnel
06:07 – Why more leads can create more problems
08:06 – Conversion rate benchmarks and staffing gaps
10:17 – The costly mistake of poor admissions training
15:01 – Why there are no "bad leads"
18:37 – First-call experience and building trust fast
20:47 – Talk time problem: selling vs. listening
Learn More & Connect
Show Notes + Resources: https://snapshotinteractive.com/mastermined
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com
Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: https://snapshotinteractive.com
