In this episode of MasterMined, Ben Camp, CEO and co-founder of Recovery.com, joins the conversation to unpack the challenges of finding ethical, transparent, and effective treatment in behavioral health. From the early days of digital marketing in addiction treatment to building a patient-first marketplace, Ben shares how Recovery.com is reshaping how individuals discover care.
The discussion dives deep into industry ethics, SEO realities, data transparency, and the tension between business growth and patient-first principles. Whether you're a provider, marketer, or operator, this episode offers a candid look behind the curtain, and a forward-thinking perspective on where the field is headed.
Key Moments:
00:01 – Introduction and guest background
03:06 – How Recovery.com started from an agency model
04:28 – The problem with misleading treatment search results
07:12 – Building a comprehensive, patient-first directory
09:20 – Domain strategy and scaling through acquisitions
11:05 – Cleaning up legacy content and ethical challenges
14:26 – SEO realities and adapting to Google changes
17:58 – Data accuracy, listings, and provider relationships
25:20 – Patient-first philosophy and growth strategy
35:37 – Why treatment is still hard to access today
Learn More & Connect
Show Notes + Resources: snapshot.agency.com/health/mastermined
Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/ | https://recovery.com
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | snapshot.agency/health
Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: snapshot.agency/health
