Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking.
Timestamps:
0:00 - Defining Success in the Music Industry
2:38 - The Problem with Networking
5:50 - Redefining Success for Artists
13:46 - Overcoming Scarcity Mindset
20:43 - A Better Alternative to Networking
29:36 - The Importance of Craft and Creativity
33:42 - Building Lasting Relationships in Music
37:13 - Artists That Have Done It Well
44:36 - The Heart of Service in Music