Libby shared her journey of scaling her mortgage business while staying grounded in her core values: Do your job, Find a solution, Be intentional. Her story is highly relatable because, despite growing from $37M to $80M in annual production, she emphasizes relationships and authenticity over purely transactional business.
Key themes included:
Core Values as a North Star: Libby’s team distilled their values by flipping frustrations into guiding principles—never cutting corners, always solving problems, and being intentional in communication.
Balancing Relationships with Scale: She values personal touches like attending closings, bringing coffee, and giving thoughtful gifts, but also recognizes the need to systematize so her business remains scalable.
Certainty and Fit: Libby refuses deals she can’t confidently close, focusing on delivering certainty and setting boundaries with clients and referral partners to maintain professional integrity.
Owning Your Superpower: She encouraged LOs to identify their unique superpower—something they both enjoy and that delivers value to others. For her, this has included expertise in condos, high-substance education for agents, and creating memorable client moments.
Differentiating Beyond Rate: While competitive on pricing, Libby positions herself on service, trust, and relationship equity, making herself indispensable to agents and clients who value more than just the lowest interest rate.
Libby’s philosophy: lead with relationships, deliver certainty, know your superpower, and scale without losing your essence.
Define and Live Core Values
Write down 3–4 core values with your team.
Use frustrations as a guide (flip what drives you crazy into what you value most).
Filter daily decisions and client interactions through these values.
Create Scalable Client Experiences
Identify the personal touches that bring you joy (attending closings, giving gifts, check-in calls).
Systematize them with help (e.g., have someone drive you to closings, pre-order gifts).
Build repeatable processes that preserve your personal touch at scale.
Sell Certainty, Not Just Products
Position yourself as the professional who won’t take deals you can’t close.
Train your team to confidently say no when the fit isn’t right.
Use certainty as your differentiator in conversations with clients and referral partners.
Identify and Lean Into Your Superpower
Ask: What do I love doing? What adds value to others?
Package it consistently (e.g., condo expertise, teaching agents, creating videos).
Market your superpower but also demonstrate that your competence extends well beyond it,
Redefine the Rate Conversation
When prospects lead with rate, pivot to value.
Communicate what makes your service unique (availability, speed, relationships, problem-solving).
Be willing to walk away if a client only values the lowest price.
Email getcoaching@movement.com to learn more about impact Coaching can do for you or for strategy support or guided implementation.
