Episode Summary:
Digital paid media strategist Miles Kestran breaks down how law firms can turn ad spend into real cases. From understanding PPC, Performance Max, and Local Service Ads to managing budgets and protecting against click fraud, he shares proven strategies to generate high-quality leads and avoid costly mistakes in legal advertising.
Key Timestamps:
00:00 – Miles Kestran discusses his background and expertise in legal paid media.
01:00 – Explains the difference between PPC, Performance Max, and Local Service Ads.
02:30 – How to align campaigns with a law firm's goals.
04:00 – Targeting qualified leads through strategic keyword selection.
05:30 – Why some legal areas should avoid retargeting due to privacy concerns.
07:00 – How to balance high- and low-cost keywords to get the best return.
09:30 – Steps to block fake clicks and protect ad spend.
11:00 – Using call tracking and dynamic numbers to trace leads back to campaigns.
13:30 – What law firms get wrong when managing their own paid ads.
15:00 – How to calculate ad spend and expected leads by practice area.
16:30 – How to use Google Keyword Planner and Google Trends to improve performance.
About the Show:
Legal Marketing Happy Hour helps law firms boost visibility, attract quality clients, and grow smarter through modern marketing strategies. Each episode features experts sharing actionable insights for lawyers ready to scale their practice with confidence.
