There's a difference between knowing how to build cabinets… and knowing how to build a business.
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In this episode, I sit down with Elliot and Greg from Chapel Cabinetry to talk about what actually moves a trades business forward.
They started doing volume work. Competing on price. Staying busy. Then 2008 hit and relying on one client nearly took them out.
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We talk about what changed:
• Why being "the cheap guy" has a ceiling
• Planning for custom work instead of guessing
• Hiring and training young guys the right way
• Using tech without losing craftsmanship
• Why understanding your numbers matters
• Competing with your standards — not your competition
Growth doesn't feel comfortable. It feels risky.
But if you want better clients, better margins, and something sustainable you have to build it intentionally.
Don't build your business alone... Join The Workbench Society: https://the-workbench-society.circle.so/checkout/the-workbench-society
