Part 3 of the "Perfect Website" Series
Once your domain and hosting are set, it's time to define the look and feel. In Episode 3, Jake and John bring on ARTILLERY designer Sierra to demystify the design vision—how mood boards (ahem, mood lists) and style tiles turn vague preferences into a clear, buildable aesthetic.
You'll hear how to gather inspiration without copying competitors, why typography and color choices carry most of the visual weight, and how to handle "less-than-ideal" logos and photos without derailing the project. We'll walk through real client examples (The Body Lab LNK and Brite Counseling) and share the exact guardrails we give clients so feedback is focused and useful.
Whether you're a DIYer or collaborating with a pro, this episode shows you how to capture a vibe—and keep your project moving.
In this episode:
Mood board vs. "mood list" (and what to actually put on it)
Style tiles 101: colors, type, imagery, textures—approved fast
How to use client photos (and when not to)
Working around tricky logos and still shipping a cohesive look
Figma/XD/Photoshop: what we use and why
The simple prompts that get clients out of "overwhelmed" mode
Next up (Part 4): content outlines, wireframes, and blueprints—the checklist for what actually goes on each page.
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