Part 4 of the "Perfect Website" Series
If your website were a town, wireframes are the city plan—the zoning map that makes everything work. In this episode, Jake, John, and Haley (Project Manager at ARTILLERY) break down how to build a website blueprint that actually makes sense.
You'll learn why wireframes save hours of design and development time, how they clarify communication with clients, and why they're the difference between a "shanty town" website and one built to last. The team also shares real client stories—from long-page layouts like Whooping Cranes to complex builds with unexpected twists—and explains how structure keeps creativity moving forward.
Whether you're building your first site or refining your process, this episode shows why discipline in design creates freedom to create.
In this episode:
Why every project needs a wireframe (yes, every one)
How wireframes save time, reduce revisions, and prevent chaos
Common client misconceptions (and how to fix them)
The tools we use (and why we still love Mockups with a "Q")
Real-world examples from Whooping Cranes and Practicing Excellence
How structure fuels creativity—not limits it
Next up (Part 5): Mockups — bringing your wireframe to life with color, type, and emotion.
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