In this episode of Vertically Challenged, we go further down the rabbit hole of vertical micro dramas, the format everyone pretends they "totally get" because they watch TikTok. We break down why these one-minute cliffhanger grenades are built to hijack your scroll finger and shake down your wallet.
We'll rip into the science of eye-tracking, the art of the cliffhanger, and why these soap bombs are more addictive than whatever Netflix is canceling next. Come explore with us why verticals aren't just a gimmick... but the future.
