Right now, vertical micro-dramas are the people you invite to your party because they're interesting but you really don't know them. We will attempt to demystify their allure by diving headfirst into Asia's billion-dollar head start and America's late-to-the-party confusion. We'll unpack the culture clash, the cash grab, and the business model that keeps the profits rolling in.
We unravel the bizarre world of content designed to hijack your thumbs. We'll dig into how audiences in Asia got hooked, why Americans roll their eyes, and whether Hollywood has the stomach (or the aptitude) to play catch-up.
We break down the storytelling tricks, the market math, and the scammy brilliance of 'whale farming.' If you're a creator, a consumer, or just someone who wastes time on TikTok, this one's for you.
