Vertical micro-dramas are blowing up, and Jay and Tony are talking to two guests who have a view of the future from very different angles.

 

First up: Larry Namer, co-founder of E! Entertainment Television and certified media pioneer, with stories from the early chaos of cable, to how entertainment keeps reinventing itself, to why he's convinced vertical is the next big format shift. He digs into building media businesses globally (including China and Russia) and why he's now launching a U.S. vertical platform called VerzaTV.

 

Then: Anina Nett, an American actress who somehow became one of the most recognizable faces in China's vertical drama scene. She's done dozens of these productions and breaks down how the machine actually runs and why audiences can't stop watching.

 

This is a wide-lens view on where vertical came from and why it went global fast.