In this episode, Jay and Tony dive into the latest chaos in the vertical micro-drama space, unpacking what creators, investors, and platforms are getting right… and where they're completely kidding themselves. From shifting audience expectations to the sprint for a paywall model that actually makes money, they break down why some projects pop while others vanish on impact.
Along the way, they get into the industry's favorite bad habit of applying traditional Hollywood logic to a format that clearly did not ask for it. They debate the confusion, the misfires, and the few things that actually matter if you're trying to build a real hit in this space. It's an honest look at an industry moving faster than most people can fake understanding it.
Contact: jay@jayandtonyshow.com
