In this episode of West Coast Women Rising, JJ sits down with photographer Leigha Smith to talk about building a creative business with both artistry and strategy. Leigha shares her journey from managing her husband's social media to stepping into her own identity as a sought-after headshot, branding, and family photographer.
They unpack what it really looks like to create a "year-long content gallery" in a single shoot—planning locations, outfits, and image variety so entrepreneurs can show (not tell) their brand online. Leigha also talks networking with intention, early client-getting strategies (Facebook groups, collaborations, pop-up headshot events), and why authenticity matters more than ever in the age of AI images.
Plus, Leigha previews her 2026 goals, including a new collaboration called The Archetype Approach (leadership + style + photography) and expanding into larger corporate branding packages.
Topics Covered
How Leigha found photography through composition + creativity
Branding photos that support your content for the entire year
The difference between "headshots" and true "brand storytelling"
Networking as community (not desperation marketing)
AI photos vs. real connection and trust
2026 plans: The Archetype Approach + corporate rebrands
Guest Info
Leigha Smith Photography http://leighasmithphotography.com (headshots • branding • family)
Find Leigha on Instagram/Facebook
