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Speaking of MERCH... [https://www.thecultureofpod.com/store]! Wear the culture on your sleeve, or bag, or mug... Hosts and strategists Gary J. Nix and Amber Chenevert discuss the nuanced difference between cultural appreciation and appropriation.

They emphasize that culture is meant to be shared but must be done respectfully, highlighting the importance of understanding and respecting cultural history and context. They criticize brands that co-opt cultural elements without genuine engagement, and stress the need for authentic partnerships and mutual respect, advocating for brands to invest in long-term relationships with cultural communities rather than merely capitalizing on trends.