In Episode 2 of "The Culture of Podcast," co-hosts Gary J. Nix and Amber Chenevert, PhD discuss the importance of data and insights in marketing strategy with guest Sequoyah Glenn, MBA.
Sequoyah, a self-proclaimed data nerd and strategist, emphasizes the need for businesses to convert data into actionable insights, likening data to currency that must be strategically converted. They highlight the significance of primary research and the ethical use of data, citing examples like Sunday's zero-party data. The discussion also touches on the importance of understanding business fundamentals and the role of human experience in data collection and analysis.
