Has anyone ever told you to raise your prices and your immediate response was to explain why that won't work? That reaction alone might be the clearest sign you're undervaluing your business. In this episode, we break down the most common signs your business is quietly operating from a place of undervaluation. We talk about how these habits train clients to treat your work as less valuable than it actually is, the difference between cost and value, why premium clients don't want bargains, and how discount-driven businesses train customers to only show up when there's a deal. Get ready to rethink how you price, position, and talk about your business.
Highlights
00:00 What does it really mean when clients tell you to raise your prices?
07:45 The reason most business owners undervalue their work without realizing it.
10:45 Tips to separate personal undervaluation from business undervaluation.
17:00 Why constant discounts quietly train the wrong kind of customer.
22:00 Why your current clients won't pay more, but better clients absolutely will.
27:00 What premium buyers think about cost and value.
30:30 Why value buyers don't want cheap.
37:15 How over-apologizing undermines your authority as a business owner.
43:30 The worst advice for growing your business.
Resources + Links
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More resources for custom clothiers HERE
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