Ever feel like you're doing all the right things on social media but not seeing the fast growth everyone else seems to be having? In this episode, I'm kicking off 2026 by breaking down what actually works when it comes to building on social in a sustainable way. I'm sharing what I learned from growing brand new accounts, supporting clients through slow seasons, and staying consistent even when posts flop. I talk about why going viral is a risky goal, how clarity and strategy matter more than follower count, and why showing your face, using your voice, and leaning into who you really are will be essential this year. Get ready to stop chasing quick wins and start building something that lasts.
Highlights
00:00 Setting realistic expectations for social media in a new year.
06:45 What I learned from growing brand new accounts in 2025.
09:45 Why follower count is not the same as business success.
11:30 What to do when your posts flop.
13:30 Why going viral is a risky long-term strategy.
15:45 Creating before consuming to protect your creativity.
18:00 How to focus on community instead of vanity metrics.
Resources + Links
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Madeline: @iammadelineking
Renee Social Studio: @reneesocialstudio
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