Eric Berridge—founder of Bluewolf—joins Thad Miller on MATCHplay to share how he turned a consulting idea into a category-defining Salesforce services firm. We dig into earning credibility with early clients, building a hiring engine, leading through change, and the playbook for scaling a people-first services business.
Whether you run a dental or veterinary practice, a tech consultancy, or any small business, Eric's lessons on talent, process, and customer experience apply everywhere. Come for the Salesforce stories, stay for the leadership and growth fundamentals—and a few golf-course analogies along the way.
What you'll learn
-How to win your first marquee clients (and keep them)
-The skills that separate great consultants from good ones
-Hiring, culture, and incentives that actually scale
-Pricing, scoping, and avoiding "death by custom"
-When to productize services—and when not to
-Navigating major growth milestones without losing your edge
About MATCHplay
Hosted by Thad Miller, MATCHplay explores the real stories behind building, buying, and selling businesses—pulling takeaways any owner can use.
Follow Us:
Spotify: https://open.spotify.com/show/1gymVuZio3Ji...
Apple: https://podcasts.apple.com/us/podcast/matc...
LinkedIn: https://www.linkedin.com/company/matchplay...
Instagram: https://www.instagram.com/matchplaypod/
