In this episode, host Thad Miller sits down with Dr. Keith True, a veterinarian, entrepreneur, and founder of True Vet Potential, to explore how ownership, leadership, and intentional career design can transform a veterinarian's entire life.
After moving from associate to practice owner, Keith discovered that true freedom comes from autonomy: the ability to control your income, culture, schedule, and eventual exit. Today he coaches veterinarians across the country on reclaiming their purpose, building equity, and designing career paths that align with their values. From buying and growing practices to preparing for a high-value sale, his insights reveal what is possible when clinicians take ownership both literally and mentally.
💡 In this episode:
• Why Keith believes many veterinarians are stuck and how ownership unlocks their potential
• Lessons from his journey from associate to owner to mentor and business strategist
• How autonomy changes a veterinarian's career, income, and long-term security
• What veterinarians misunderstand about buying, building, and selling a practice
• How leadership, culture, and mindset directly impact practice value
• The trends shaping the next decade of veterinary medicine and how to stay ahead
If you are a veterinarian, practice owner, or clinician considering your next chapter, this conversation will challenge you to think bigger, protect your autonomy, and design a career that works for you, not the other way around.
🎧 Listen now and subscribe for more episodes of MATCHplay where business succession meets a golf lesson.
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