Lululemon used to be the activewear brand everyone looked to - the leader in leggings.
But when you establish and own a market, the competition will creep up, and new brands will steal your market share.
In today's episode of Decode Sessions, we're looking at what is actually happening in the active wear category. Who's winning and why? Can Lululemon reclaim the throne as the performance wear leader?
In this episode of Decode Sessions, we will unpack what Lululemon can do next, and what every brand can learn from this kind of moment.
