Creating a video series gives your potential customer a series of bite-size information that they can research and get to know you through, developing trust and familiarity before they buy or rebuy from you. There are two forms of videos: •Short-form video is any video under 10 minutes. Even shorter videos are commonly referred to as snackable videos or snackable content, and these include Instagram Stories and Tiktok - probably the majority of the video content seen on social media. •Long-form video is any video over 10 minutes. This can include live Q&A sessions, webinars, speaker conference recordings, etc. Though branded long-form video rarely gets the same level of mass appeal as short-form, long-form does a great job engaging fans and growing brand awareness. So where do you come up with ideas for your series: •Questions asked by clients - If your clients are asking them, potential ones will be too. •Business FAQ page - This might be your how-to demo or step-by-step instructions. •Forums and Facebook Groups - in your keywords and see what people are asking •How to's and handy tips - What you do or your customer need to do with your product or service •Interviews with industry leaders or clients - Excellent to show knowledge and expertise and reach a wider audience •Content from your blog - A goldmine of content already waiting to be turned into a series •Presentations - If you've presented at a workshop or event, look into using that content and turning it into a video Highlights: 0:00 Introduction 0:30 Creating a video series that people can find when searching for what you do 0:35 How video series work 0:45 Where can you release your video series 1:20 Two ways to create video series 1:25 Long-form videos 1:40 Short-form videos 1:50 How video series helps you market your business 2:10 Ideas for your video series 2:25 Questions asked by clients 2:45 Business FAQs page 2:55 Forums and Facebook Groups 3:25 How-tos and handy tips 4:00 Interviews with industry leaders and clients 4:45 Content from your blog 4:57 Presentations 5:15 Join the Marketing Circle 5:33 Subscribe for the next podcast episode Resources Mentioned in the Podcast: •Time Blocking Planning Sheets •AnswerThePublic •Quora Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter
