In this episode of the Iowa Ag Podcast, host David Geiger sits down with Brandon Meiners of Midwestern BioAg to talk about soil health, sustainability, and the next generation of seed treatment technology. Brandon explains how Midwestern BioAg's 40-plus-year history is rooted in improving soil biology and structure, with a focus on long-term farm profitability rather than short-term fixes.
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The conversation centers on HydraPrime, a new seed treatment designed to improve water use and emergence across variable soil types. Brandon breaks down how the technology works, how emergence works, and why innovation can address both environmental and economic sustainability. The episode highlights how science-based solutions can help farmers manage risk, improve resilience, and build healthier soils for the future.
Chapters:
00:00 - Introduction to Modern Seed Treatments
00:33 - Midwestern Bio Ag: Company Overview
01:33 - The Importance of Soil Health
03:19 - Regional Focus and Custom Fertility Programs
08:23 - Introducing Hydro Prime: A New Seed Treatment
17:30 - The Future of Agricultural Innovation
