🎙️ Choosing to Matter: Cocktails with Chris
Coffee, Resilience, and Supply Chains with Ramon Schalch
Episode 7
In this episode, Chris sits down with Ramon Schalch, CEO of Vi Collective, hiker, cyclist, and lifelong adventurer.
From early dreams of becoming a professional ice hockey player to rebuilding his path after a career-ending injury, Ramon found a new calling in coffee. What began as childhood fascination with the smell of beans grew into a journey across Colombia's coffee farms and eventually to leading one of Switzerland's most recognized sustainable coffee brands.
Ramon shares what drives his work today: building resilient value chains, strengthening the lives of coffee farmers, and exploring innovation from 3D-printed clay cups to global collaborations in sustainable farming. Together, he and Chris explore the meaning of choice in business, in community, and in shaping a livable future.
This is an inspiring conversation about resilience, responsibility, and the quiet power of daily choices.
🍸 Cocktail of the episode: Espresso Martini (virgin)
🎧 A thought to leave you with:
Do you know your coffee (or tea) supply chain?
Episode Resources:
Ramon Schalch
ViCAFE
Connect with Choosing to Matter
Instagram: @choosingtomatter
LinkedIn: @choosingtomatter
Credits:
Host: Chris Luebkeman
Executive Producer: Jonelle Simunich
Guest Relations: Taline Frantz
Editors: Viktoria Bacheva and Asmita Mehta
Sound Designer: Taline Frantz
Design and Manager: Kinny Tran-Marazza
Graphic Designer: Nazaré Sarabúa
Recorded at the Schweizerhof Hotel Zürich
