What if the biggest win in your career comes from saying no?
In this episode, Jeff sits down with entrepreneur and investor Michael McAllister — founder of The CE Shop, a bootstrapped startup that grew into a national leader in professional licensing education and ultimately exited in a nine-figure private equity recap. Michael shares how he went from selling dictation equipment door-to-door to scaling a tech-enabled education platform, and the surprising moment he walked away from a massive acquisition deal because it didn't align with his values.
Michael opens up about the deeper why behind his drive: growing up around scarcity, learning to innovate under pressure, and discovering that entrepreneurship is as much a spiritual journey as a strategic one.
We explore:
This conversation is a reminder that the real reward isn't just the exit — it's who you become along the way.
Listen in and get inspired to bet on yourself.
Connect with Michael McAllister:
The CE Shop: https://www.theceshop.com
Connect with Jeff Munn:
LinkedIn: jeffmunn
The Pick Now: jmunn.com