What if your business could fund your dream lifestyle, without burning you out? Emma Lovell, also known as The Bleisure Coach, has built a life and business around freedom, travel, and sustainable success. From hosting global retreats to writing her own book, Emma proves that business can be deeply fulfilling when it's aligned with your values.
In this episode of the Youngpreneur Society Podcast, Charlotte chats with Emma about building a brand that blends business with leisure, and why "bleisure" isn't just a lifestyle, it's a mindset.
Emma launched her first business at age 22 while recovering from a serious injury, and hasn't looked back since. Starting with a communications and copywriting business, she pivoted over time to personal branding, then coaching, then retreats. Each shift came from doing what she loved and responding to what people kept asking her for.
Today, she runs two brands:
Emma Lovell (The Bleisure Coach), focused on coaching, writing and speaking
Rest & Receive, a retreat company helping others host their own transformational retreats
For Emma, bleisure is all about harmonising business, travel and self-care. It's not about luxury or escape. It's about living well while doing meaningful work.
A bleisure life means:
Doing work that lights you up
Prioritising rest, reflection and well-being
Travelling with intention and joy
Building a business that lets you experience life, not just chase goals
Emma encourages youngpreneurs to regularly ask: "Am I living a life I love?" If not, what needs to shift?
After travelling to more than 70 countries and growing a six-figure business, Emma's advice is clear:
Know your values and let them guide your choices
Start with what you have, your skills are more than enough
Say yes to opportunities and see where they lead
Surround yourself with support, mentors, peers, and professionals
Emma also shares why downtime is essential. Whether you're running events, launching offers or simply trying to keep up, rest creates the space to receive. That's where clarity, creativity and opportunity thrive.
Define your version of the bleisure life. What does it look like? More freedom? More travel? More balance?
Take one step this week, no matter how small, that moves you closer to it. Because the bleisure life isn't about waiting for "one day". It's about creating a business that lets you live fully today.
Want to explore Emma's world of bleisure?
You can find her book, The Art of Bleisure, learn about her retreats, or work with her directly at https://emmalovell.au
Emma's community is full of business owners who are ready to design a life they love, and if that's you, you'll fit right in.
00:33 Meet Emma Lovel: The Bleisure Coach
01:13 Emma's Journey: From University to Entrepreneurship
04:00 How the Retreat Side of the Business Came to Be
06:45 Balancing Work, Life, and Self-Care
12:40 The Motivation Behind Emma's Business
15:08 Defining and Embracing a Pleasure Life
20:41 The Concept of Rest and Receive
23:59 Tools and Strategies for Sustainable Living
24:42 The Importance of Self-Care in Business
25:29 Longevity and Career Aspirations
26:38 Balancing Work and Rest
30:19 Building a Six-Figure Business While Travelling
37:19 Entrepreneurial Journey and Early Beginnings
40:32 Networking and Mentorship
