When New Seasons Market opened their first store on the outskirts of Portland, Oregon as the ultimate neighborhood grocery store, it's unlikely they had a world record in their sights. Today, they are the first B Corp grocer. B Corps, short for Benefit Corporations, are companies committed to a triple bottom line, so they place as much value on the health of the community, their staff, and the environment as they do on the returns of the business. New Seasons is part of an expanding network of more than 2,00 of these kinds of companies in 50 countries around the globe. We are proud to have with us today on Freshwater Talk CEO Wendy Collie and Director of Social Responsibility Sarah Joannides to discuss the company's trailblazing nature and the use of business as a force for good. Welcome Wendy and Sarah, thanks for joining me.