"I just want to make decisions." Jonathan Schwartz has spent his career going wherever things were heading, from Forbes in the early days of online media to Bankrate, and now he's all in on AI.
I'm Jennifer McPherson. I didn't start my first business until I was 48, and Own Your Next is about taking ownership of what comes next in life, business and leadership.
My guest is Jonathan Schwartz of Groundwork AI, which helps companies build custom AI applications, automate workflows and transform how they work. His career has run through Deloitte, Forbes, Bankrate (where he helped take the company public), Nexstar, television writing for Sony and co-owning a boutique agency.
We talk about why the people who resisted change disappeared, why you should never be married to one AI model, why the biggest gap with AI is knowing what you want, how AI holds up a mirror to the way you run your business, his controversial take that there are too many websites, and why the future of work is spending your day making decisions.
Connect with Jonathan Schwartz
Groundwork AI: https://thegroundwork.ai
LinkedIn: search "Jonathan Schwartz, Groundwork AI"
🎧 Listen to Own Your Next
Apple Podcasts: https://podcasts.apple.com/us/podcast/own-your-next-bold-moves-in-business-life/id1861608494
Spotify: https://open.spotify.com/show/47U9XlAOcCQzH9NHLJvX54
Substack: https://jenmcp.substack.com
💬 Want to use AI in your business? Join my free Level Up AI community on Skool: https://www.skool.com/level-up-ai
