Summary
In this episode of the TCM Teach Podcast, Matthew Sabey Smith discusses the critical shift from viewing oneself as merely a practitioner to embracing the role of a CEO in the acupuncture and Chinese medicine business. He emphasizes the importance of identity in business, the differences between a clinician and a CEO, and how to overcome common identity blocks. Matthew provides strategies for adopting a CEO mindset, practical exercises to implement this shift, and encourages listeners to view their practice as a business that can help more patients effectively. He concludes with resources to aid in this transition.