Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool - but the category barely existed.
He evaluated 6 vendors. He chose Profound. And he did the whole thing without ever talking to a salesperson.
In this episode, Madhav walks us through:
- Why he went to someone he knew instead of requesting a demo
- How he and his SEO lead evaluated vendors separately (and disagreed)
- The exact 4 data points that determined the winner
- What the losing vendors did - and didn't do - after they lost
If you sell into marketing, this one's for you.
Guest: Madhav, Head of Marketing at Storylane
Hosts: Jen Allen-Knuth & Drew Giovannoli
More research at buyertruths.com
---------
We Surveyed 172 Buyers. Now Let Us Help You Win Yours.
Research to understand them. Training to close them.
Drew Giovannoli | Buried Wins
1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you.
→ buriedwins.com
Jen Allen-Knuth | DemandJen
Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data.
→ demandjen.com
