It's hard to avoid because everyone seems to be talking about customer-centricity. They talk about it through a variety of lens in a variety of ways, but there seems to be a prevailing sense across functions and industries and sizes that everybody is trying to get more customer-centric. We're here to demystify that a little bit today and we've enlisted a couple of our foundational thought leaders, so John Ferreira who's our SVP of Insights & Innovations and Tim DeGennaro who's our AVP of Insights Community are going to speak about customer-centricity today and some of the ways that we are helping our clients become more customer-centric and reap the benefits in terms of love and affection as well as business performance.
