Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come?
And the short answer is that we, as business owners, have to learn how to persuade in a different way.
If we’re are going to break free from manipulative marketing, we have to encourage critical thinking in our buyers and prospective clients. And the way that we encourage critical thinking is by building an argument for our work.
When you do this, not everyone is going to buy into the argument that you’re building. You will hear no. And that’s okay because that means that client wasn’t right for you.
If they’re not buying into your argument, it’s good to hear no! You should be hearing no! Even though it’s uncomfortable and it hurts.
But what does building an argument even mean? What does that look like?
That’s what we’re diving into today.
In This Episode:
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