When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic.
So of course it’s easy to talk to the other experts in your club.
But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it?
As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation.
Let’s figure out how to make your expertise interesting to humans.
In this episode:
Why your potential clients are like my mom when I was in grad school
Three steps to bridge the gap between what your clients know about what you do and what you know
Why the framework behind your results is kind of like sausage–no one cares how it’s made
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