“I just need to know the right thing to say that will resonate with my client.”
I recently realized that you are a bit obsessed with getting it right.
Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you.
And, boy, do I get that intention. I really, really do.
But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you?
That’s what I’m digging into today.
In this episode:
Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you
How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve
The qualities your messaging really needs
Why you should embrace “fuck around and find out” in the best way when it comes to your messaging
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