Your marketing message is a bit like a puzzle.
There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you.
But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it.
Once you've helped your client diagnose their problem and dispel any misconceptions that they might have about the work you do, you think they are ready for your offer, but they're not.
So what is this piece of the puzzle? I’m here to tell you!
In this episode we discuss:
The importance of a complete marketing message puzzle and the common missing piece in business owner's messaging.
Nurturing and engaging potential clients through the messaging process, including diagnosing problems and dispelling misconceptions.
Advocating for the business's unique solution to a client's problem without jumping straight into the offer.
Examples of bridging the gap between a client's problem and the business's unique solution.
