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I'm working on the Ultimate Guide To Solo Ads.

A huge portion of the guide talks about email marketing.

It covers everything - from daily frequency and formatting to how to minimize your spam complaints and get away with pitching in every email.

I honestly believe it's one of the most comprehensive solo ads guides ever created.

Anyway, I digress.

I was writing the chapter about how to profit from unsubscribes and it had me curious - what do people believe about unsubscribes?

What I discovered shocked me.

The internet is awash with the same dense advice that got me spinning my wheels for months when I first started building my list.

It inspired me to create Igor's Email Marketing Rulebook.

Grab the first 5 rules by streaming this episode of the List Building Lifestyle.