Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at
Vidyard and author of
The Visual Sale, on How to Succeed at The Visual Sale.
-
How to use video without spamming people
-
Reasons to use video
-
Use video to share the best of your best
-
What kind of video could you create for your reps to share that support the sales process?
-
Use micro demos
-
When to customize with the sales rep and when to use your best guy to create the video
-
How Vidyard works
-
The colder the outreach, the shorter the video should be
-
How to let the prospect know you made the video specifically for them
The How to Succeed Podcast is a public and free podcast from Sandler.
