Description

Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com  – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges GrowthHackers.com faces right now, the tools GrowthHackers use to track their metrics – and the moral responsibility we have when marketing. And we chat about how ANY site owner can come up with a specific, measurable metric for growth. And – what is the HOOK model?

Listen now!

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Links

• http://growthhackers.com/
• https://www.kissmetrics.com/
• Hooked – How To Build Habit Forming Products (book)
• https://www.producthunt.com/
• https://growthhackers.com/questions/show-gh-office-hours-with-growthhackers
• https://projects.growthhackers.com/

People

• Sean Ellis
• Annie Cushing
• Morgan Brown

Agenda

Anuj’s Background

What is a Growth Hacker?

• Sustainability

Retention Week One

Metrics vs KPIs (So what?)

Reverse Engineer Business Process

The Hook Model

• Create a habit

Using Skype for Community Building

Challenges for GrowthHackers

Future of Growth Hacking

Hacking a Podcast

Controlling the Situation

• Learned humility
• Empty your cup

The post 008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya appeared first on Evolving SEO.