Description

The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and eCommerce.

In short – featured snippets are a way to jump right up to ‘position #1’ in Google.

Today my guest is Rob Bucci – founder of STAT – an enterprise SERP analytics tool. He recently spoke at MozCon, and STAT did a massive study of featured snippets.

In this interview with Rob you will learn – some of the top words that commonly trigger featured snippets, a (white hat) featured snippet loophole (that might not be available forever) – and how to get featured snippets for your site.

Listen Now!

Don’t forget to subscribe on iTunes!

Links

• STAT
• STAT’s Massive Featured Snippet Study
• Mozcon
• Google Home Responding with Featured Snippets
• Robert Shure Sculpture
• Rob’s Slides From MozCon
• How to Get More Featured Snippets
• Keyword Explorer
• Answer the Public
• Natural Language Toolkit
• 3 Ways to Find Answer Box Opportunities
• The Best Words and Themes to Generate Featured Snippets
• The Skinny on Enterprise SEO
• The MozCon Coloring Wall

People

• Rob Bucci

Agenda

Google Home

About STAT

• The value of tracking 10,000 keywords
• “We built STAT for the experts.”

Featured Snippets

• Why care?
• Better conversion rates when traffic comes from snippets
• Kinds of snippets
• “We queried 1 million SERPs…15% of those had snippets…63% of those were paragraph snippets.”
• Can any brand/industry get a snippet?
• “Google is rolling out snippet opportunities for all.”

How to Get Featured Snippets

• “I don’t have a silver bullet for you.”
• Topical authority (topic relevance)
• Content engagement (pogo sticking)
• “Wikipedia is an outlier.”
• “Take notice of ‘what’ and ‘how’ queries.”
• “Snippets are popular in finance, computation, medical ….”
• “Don’t go after image snippets.”
• Table tags
• Bullet results
• Snippets and international markets

When to Use Enterprise SEO

The MozCon Coloring Wall

The post 039: Seizing The Featured Snippet Gold Rush w/Rob Bucci appeared first on Evolving SEO.