Description

Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy).

My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! She gets into hands on tips for improving your titles. Improving your first sentence. Speaking to the right audience. And a TON more.

Listen Now!

Don’t forget to subscribe on iTunes!

Links

• Rainmaker Digital
• Copyblogger
• Master Content Marketing
• Writing for Beginners
• Answer the Public
• How to Write a Winning First Sentence
• YoRocket
• The 79-Year Master Plan for Becoming Unforgettable
• Welcome to the New Copyblogger
• The Broken Art of Company Blogging
• 6 Website Design Tips
• Grow Your Business podcast
• Moz
• Rainmaker Platform
• Pam’s Copyblogger Author Page

People

• Pamela Wilson
• Jon Morrow
• Jason Fried
• Brian Dean
• Pablo Picasso
• AJ Kohn

Agenda

Pam’s background

Writing content

• Three levels of readers
• “The intermediate reader loves how-to posts, tutorials,  …”

Overcoming objections

Writing titles

• “I usually have a working title.”
• “My secret sauce is writing a ton of … “
• “Create curiosity but don’t give away the answer…”

First Sentences

• “You need them to keep reading.”

Copyblogger’s Comments

• “Having comments there was a great way to gauge how the audience liked your guest post…”

Redesign

• “I am a true font geek.”
• “The font can give a voice to your written word.”
• “Serif font is easier to read.”
• “You can’t put any serif font and put it on the web.”

Getting a Guest Post Accepted

• “Bring your A game.”

The post 045: Copywriting – From Unbearable… To Unstoppable w/Pamela Wilson appeared first on Evolving SEO.